01 Feb 08

Mission          Farmers Markets New Zealand’s mission is to: 

foster the ongoing development of farmers markets in NZ  

                            As part of this overall purpose, the national organisation (FMNZ) exists to:

• Spread passion for fresh, local, authentic food, by educating people and groups and engaging with (or lobbying) local government or national bodies.
• Protect and develop the Farmers Market brand, and brand values of authenticity, local, fresh food produce.
• Act as a mentor to local Farmers Markets, sharing knowledge and information.
• Progress the common interests of FM members.
• Facilitate excellent communication between markets and with consumers.
• Support local market managers to help local markets be successful. 

Vision           Our vision is to… 

develop a national network of around 50 authentic Farmers Markets, drawn together by a shared passion for and commitment to fresh, locally produced, authentic food direct to consumers.                         

For FMNZ specifically, this means:

• Working towards certification - showing each market does indeed meet the definition and standards of a “Farmers Market”.

• Being a source for member Markets looking for quality help, information, resources, advice etc. 

• FMNZ being established on a professional footing – with a paid coordinator (in time), and paid contractors delivering specific project outcomes. 

• FMNZ taking on the overall role of PR and marketing the “Farmers Market movement” – but this does not in any way negate the local efforts to promote a specific market. 

• FMNZ taking on national responsibilities around internal communication (across the network), liaising with Economic development Agencies, funding sources and national organisations with like interests.